Gifting: Best Marketing Strategies for Contractors
You just finished building a stunning new deck. The boards are flawless, the lines are clean, and the customer is thrilled. But then winter hits. Snow piles up. Ice forms. A metal shovel scrapes across the boards — and suddenly, your masterpiece doesn’t look so perfect anymore. And guess who the homeowner calls when they notice damage? Even if it’s not your fault, it reflects on your work. That’s why more deck builders are turning a simple winter tool into a smart business move: gifting a branded, deck-safe snow shovel.
❄️ The Problem: Snow + Decks = Trouble. Winter weather doesn’t mix well with decks — especially if homeowners aren’t educated on proper care. The usual culprits: Metal shovels scratch or gouge boards (especially composites) Heavy snow loads lead to moisture damage or warping Salt-based ice melt can stain or degrade surfaces Left unaddressed, these issues can ruin your clean build and hurt your long-term reputation — or even lead to callbacks or warranty headaches.
🎁 The Solution: A Deck-Safe Snow Shovel as a Gift. Gifting your clients a shovel might sound small, but it sends a big message: “I care about your deck long after the job is done.” Here’s what makes it a no-brainer:
✅ Plastic blade edge – won’t damage composite or wood decking
✅ Lightweight & ergonomic – easy for homeowners to use
✅ Brandable – add your logo and contact info so they remember you
💡 Why Builders Love This Idea:
1. Protects Your Work Avoid costly damage, complaints, or fixes caused by improper snow removal.
2. Delights Customers It’s unexpected. It’s useful. It shows you’re thinking ahead — and that builds trust.
3. Boosts Referrals People talk about thoughtful service. “Our deck guy even gave us a shovel!”
4. Builds Long-Term Loyalty When spring comes around and someone else needs a deck, guess who they’ll recommend?
📦 Bonus: Include Winter Deck Tips. Pair the shovel with a small printed card or PDF that includes: How to shovel safely What ice melt is deck-safe Quick winter maintenance tips That turns your gift into a value-add — not just a giveaway.
🛠️ Ready to Elevate Your Brand? Our deck-safe snow shovels are designed specifically for contractors like you. Whether you're gifting them to clients or including them in winter prep packages, we’ve got you covered.
➡️ Contact us:. Let’s help you grow your business and turn consumers searching for "deck builders near me" and "deck contractors near me" into your clients.